For every single campaign we do a pre-campaign, where we're testing the audience and ad delivery. This is something that belongs to the marketing best practices and we'll make sure Facebook is gonna show the ad to the right people and use the right ad delivery.
These campaigns involve tweaking. It's hard to get it right from the first time, especially for new audiences.
After the campaign, we're sending the reports to the client, showing all the statistics about demographics.
The prices do not include the Facebook fee, which of course varies from one campaign to another.