How pricing works
What you'll be getting by working with us
The value we provide is a lot more than ads, research and reports, as important as these are. Here are some important aspects of the value we provide:
Kinds of fees
How campaigns and prices are structured
The campaigns are structured to run for a week (typically). It’s best to not have them run over the week-end, when the Facebook presence goes down. A week is usually too little time o run a campaign, so not recommended.
There is a lot involved in running a campaign. Gathering the information, doing research, analyzing feedback from a previous campaign, tweaking the parameters for optimal results and so on. Read about what a typical campaign involves below.
Frequently asked questions
Yes, I do occasionally graphic design work like adjusting a picture or cutting out a person, at no additional cost.
If history is any guide, it will happen just like it did with Google AdWords. It was cheap in the early 2000’s, but it became more expensive as time went by and people realized what a good marketing tool it was. Today, AdWords is way more expensive than Facebook marketing.
One can target very precisely, unlike direct mail (for instance, flooding a neighborhood with letters). Also, it’s a lot easier to get feedback (for instance, re-target those categories that reacted the best to the ad). But I think the number one advantage is (see next item):
Up until 20 years ago, even 10 years ago, you could reach people on TV. Now it’s not so effective any more (I’m not saying it’s not working, but it’s expensive and fewer and fewer people are watching TV commercials). The number one advantage Facebook has, in my opinion, is that you can reach people where they are most active. Even though Facebook was under intense scrutiny lately, the platform doesn’t have a competitor when it comes to social media (Instagram is owned by Facebook, so it’s not really a competitor). Americans spend close to 3 hours online on average, out of which 1 hour on Facebook.
Yes, I ran many campaigns in the past where I was able to reach 5,000 people for $100. That’s pretty cheap, isn’t it? 😉
This price didn’t include my fee, only the fee paid to Facebook